Full of practical advice, this book bridges the gap between communication theory and the implementation of policy. Responding to recent developments in health communication and campaigns, it is essential reading for all students and health care professionals who wish to reflect upon and develop their practice.
Full of practical advice, this book bridges the gap between communication theory and the implementation of policy. Responding to recent developments in health communication and campaigns, it is essential reading for all students and health care professionals who wish to reflect upon and develop their practice.
Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.
Now in its second edition, topics covered in the book include:
- Mass media
- Diverse audiences
- Evaluation
- Media analysis
- Campaign monitoring
Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.
It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.
Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
Introduction to the second edition
Theories and Models
Social and Psychological Factors
Reaching Unreachable Groups and Crossing Cultural Barriers
Mass Media
Information Technology
Using Settings
Evidence-Based Practice
Using Evaluation
Bridging Theory and Practice - ten different health promotion campaigns
Glossary
References
Nova Corcoran is a senior lecturer in public health at the University of South Wales. She has worked as a lecturer for over 15 years and before that as a health promotion practitioner. Her research interests are in the effective design and delivery of health promotion and health communication, and she has published numerous studies within this area. She has also published two textbooks in the area of health communication titled Health Communication: Strategies for Health Promotion and Working on Health Communication.
Über den Autor
Nova Corcoran is a Senior Lecturer in Health Promotion & Public Health at the University of East London. Before joining the University of East London in 2002 as a Senior Lecturer in Health Promotion and Public Health, Nova worked as a health promotion practitioner and researcher. She currently teaches across level 1, 2, and 3 undergraduate health studies programmes and on the MSc Health Promotion/Public Health programmes. Nova is also the editor of Communicating Health, published by SAGE in 2007.
Inhaltsverzeichnis
Introduction to the second edition
Theories and Models
Social and Psychological Factors
Reaching Unreachable Groups and Crossing Cultural Barriers
Mass Media
Information Technology
Using Settings
Evidence-Based Practice
Using Evaluation
Bridging Theory and Practice - ten different health promotion campaigns
Glossary
References
Klappentext
Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.
rn
rn
Now in its second edition, topics covered in the book include:
rn
rn
- Mass media
rn
- Diverse audiences
rn
- Evaluation
rn
- Media analysis
rn
- Campaign monitoring
rn
rn
Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.
rn
rn
It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.
rn
rn
Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
