Klappentext
Source: Wikipedia. Pages: 98. Chapters: Disruptive technology, Industrial design, Perceptual mapping, Trademark, Factor analysis, Product lifecycle management, Diffusion of innovations, Control chart, TEAMS Design, Corporate identity, Brand extension, Genericized trademark, Technology acceptance model, Product family engineering, Trademark distinctiveness, Industrial Designers Society of America, Kano model, Multidimensional scaling, Quality, Beyond Design, Inc., Conjoint analysis, Software product management, Hans Erich Slany, Paul Hatch, Calibrated camera, Rule-developing experimentation, Product information management, Unified Theory of Acceptance and Use of Technology, Brand equity, Rapid prototyping, Off-the-shelf component, Cannibalization, Cluster analysis, Product life cycle management, Time to market, Invention Machine, MaxDiff, Hans Peter Aglassinger, Product marketing, Product bundling, Obsolescence, Voice of the customer, Concept testing, G. E. multi factoral analysis, Product differentiation, Crossing the Chasm, Service life, Walter Heidenfels, Requirement prioritization, DMSMS, Promise Index, Electronic registration mark, Chief brand officer, Pareto chart, Brand management, Jonas Vollmer, Technology lifecycle, Product manager, Preference-rank translation, Aras Corp, Mandatory labelling, Service product management, Tipping point, Product lining, Cash cow, Mature technology, Intent scale translation, Product Data Record, Follow-the-sun, Visual brand language, IDDEA, Preference regression, Blitz QFD, Product breakdown structure, Logit analysis in marketing, Brand alliances, Closed Loop Lifecycle Management, Extending product life cycles, Whole product, BSI Management Systems, PDSEC, Private brand, Traditional engineering, Discontinuation, Product catalogue management, Trade name, Bridge Life Cycle Cost Analysis, Association of International Product Marketing & Management, Total benefits of ownership, Coolanol, Corporate colours, Mid-life update. Excerpt: A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities. A trademark may be designated by the following symbols: A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. There is also a range of non-conventional trademarks comprising marks which do not fall into these standard categories, such as those based on color, smell, or sound. The owner of a registered trademark may commence legal proceedings for trademark infringement to prevent unauthorized use of that trademark. However, registration is not required. The owner of a common law trademark may also file suit, but an unregistered mark may be protectable only within the geographical area within which it has been used or in geographical areas into which it may be reasonably expected to expand. The term trademark is also used informally to refer to any distinguishing attribute by which an individual is readily identified, such as the well-known characteristics of celebrities. When a trademark is used in relation to services rather than products, it may sometimes be called a service mark, particularly in the United States. The essential function of a trademark is to exclusively identify the comme...
