Murdock, Steven H.; Kelley, Chris; Jordan, Jeffrey L.; Pecotte, Beverly; Luedke, Alvin
Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult. Written by leading authorities, Demographics provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can obtain, use, and communicate demographic information effectively. Consisting of ten chapters organized into four sections on basic demographic concepts, definitions, and methods, this book includes sources of demographic and economic data as well as explanations and examples of how to effectively and accurately use them.
Chapter 1 Introduction: Demographics in the Media, Business, and Government; Chapter 2 Basic Concepts, Definitions, and Geography of Demography; Chapter 3 Basic Demographic Measures and Methods; Chapter 4 National Sources of Demographic and Socioeconomic Data; Chapter 5 State and Local Data Sources; Chapter 6 General Principles of Effective Communication of Demographic and Other Quantitative Data; Chapter 7 Principles for Interpreting Demographic Data and Data-Based Analytical Findings; Chapter 8 Examples of the Use and Misuse of Demographic Data; Chapter 9 Summary and Suggestions for Maintaining and Expanding Your Knowledge Base;
Despite demographics' increasing familiarity, it is often difficult for those who are not professional demographers to locate and effectively use demographics. Written by authors with more than 90 years of experience, this book describes and demonstrates how students and working professionals can obtain demographic information and use it.
Despite demographics' increasing familiarity, it is often difficult for those who are not professional demographers to locate and effectively use demographics. Written by authors with more than 90 years of experience, this book describes and demonstrates how students and working professionals can obtain demographic information and use it.
Über den Autor
Steve H. Murdock is Lutcher Brown Distinguished Chair in Management Science and Statistics at the University of Texas, San Antonio. He is State Demographer of Texas and Director of the Texas State Data Center. Chris Kelley is the editor of DallasNews.com, Web site of The Dallas Morning News. Jeffrey Jordan works at the Institute for Demographic and Economic Research at the University of Texas, San Antonio.
Inhaltsverzeichnis
Chapter 1: Introduction: Demographics in the Media, Business and Government SECTION I: Basic Demographic Concepts, Definitions and Methods Chapter 2: Basic Demographic Concepts Chapter 3: Definitions in Demographic and Economic Data Chapter 4: Demographic Measures and Methods SECTION II: Sources of Demographic and Economic Data Chapter 5: Federal Data Sources and Compilations Chapter 6: State and Local Data Sources SECTION III: Accurately and Effectively Using Demographic and Economic Data Chapter 7: General Principles of Effective Communication of Demographic and Other Quantitative Data Chapter 8: Principles of Data Use SECTION IV: Examples of Data Use and Communication Chapter 9: Examples of the Use and Misuse of Data Chapter 10: Conclusions, Implications and the Need for Continuous Learning
Klappentext
Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult. Written by leading authorities, Demographics: A Guide provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can obtain, use, and communicate demographic information effectively. Consisting of ten chapters organized into four sections on basic demographic concepts, definitions and methods, this book includes sources of demographic and economic data as well as explanations and examples of how to effectively and accurately use them.
