How to harness, manipulate, and master the power of the Internet - and beat the competition - using the strategies Netscape used to launch itself to the top of the virtual kingdom.
Über den Autor
Michael A. Cusumano, co-author of the newly published Thinking Beyond Lean and the international bestseller Microsoft Secrets, is the Sloan Distinguished Professor of Management at MIT's Sloan School of Management. He is also the author of The Japanese Automobile Industry and Japan's Software Factories.
Inhaltsverzeichnis
Contents
Preface
Acknowledgments
1: Introduction
Competing in the Age of the Internet
2: Creating the Company
The Vision, the People, and the Organization
3: Competitive Strategy
Using Judo to Turn an Opponent's Strength into Weakness
4: Design Strategy
Leverage through Cross-Platform Techniques
5: Development Strategy
Flexible, Fast, and "Slightly out of Control"
6: Competing on Internet Time
Lessons from Netscape and Microsoft
Afterword
Appendix 1 Netscape's Chronology
Appendix 2 Netscape's Products
Interviews
Notes
Index
Klappentext
The author of )Microsoft Secrets( turns his attention to Netscape and explains how companies can learn from the operating principles it pioneered. Subtitled )Lessons From Netscape And Its Battle With Microsoft(.
