John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining `Why Fiske Still Matters´ for today´s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of `Structuralism and Semiotics, Fiske-Style´. Both underline the continuing relevance of this foundational text in communication studies.
How can we study communication? What are the main theories and methods of approach?
This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.
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John Fiske is the author of numerous successful, field-shaping books, many of which we published
Includes a new general introduction to Fiske´s work and its impact on the field by Henry Jenkins, another huge name in media studies
Also includes a new `discussion´ chapter by former Fiske students who are now rising stars / established scholars in media studies. This will re-introduce the work in the context of media studies today and assess the impact of the individual book
@contents: Selected Contents: List of plates Acknowledgements Why Fiske Still Matters Henry Jenkins Structuralism and Semiotics, Fiske-Style Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson Notes on Contributors General Editor´s Preface Author´s note INTRODUCTION: WHAT IS COMMUNICATION? Chapter 1 COMMUNICATION THEORY Chapter 2 OTHER MODELS Chapter 3 COMMUNICATION, MEANING, AND SIGNS Chapter 4 CODES Chapter 5 SIGNIFICATION Chapter 6 SEMIOTIC METHODS AND APPLICATIONS Chapter 7 STRUCTURALIST THEORY AND APPLICATIONS Chapter 8 EMPIRICAL METHODS Chapter 9 IDEOLOGY AND MEANINGS CONCLUSION References Bibliography Further reading Books recommended for additional reading Index
Fiske's essential text aims to equip the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them.
"Shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field."British Book News
How can we study communication? What are the main theories and methods of approach? This title presents an introduction to the main authorities in the field of communication studies. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them.
Über den Autor
John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
Inhaltsverzeichnis
@contents: Selected Contents: List of plates Acknowledgements Why Fiske Still Matters Henry Jenkins Structuralism and Semiotics, Fiske-Style Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson Notes on Contributors General Editor's Preface Author's note INTRODUCTION: WHAT IS COMMUNICATION? Chapter 1 COMMUNICATION THEORY Chapter 2 OTHER MODELS Chapter 3 COMMUNICATION, MEANING, AND SIGNS Chapter 4 CODES Chapter 5 SIGNIFICATION Chapter 6 SEMIOTIC METHODS AND APPLICATIONS Chapter 7 STRUCTURALIST THEORY AND APPLICATIONS Chapter 8 EMPIRICAL METHODS Chapter 9 IDEOLOGY AND MEANINGS CONCLUSION References Bibliography Further reading Books recommended for additional reading Index
Klappentext
How can we study communication? What are the main theories and methods of approach? This title presents an introduction to the main authorities in the field of communication studies. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them.
