Ron Scollon is Professor of lInguistics at Georgetown University, USA, and Editor of Visual Communication. Suzie Wong Scollon, is Research Coordinator, Associated Sociocultural Research Projects, Georgetown University, USA. Includes examples from North America, Europe, the Middle East and Asia.
Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world.
Discourses in Place is highly illustrated, containing real examples of language in the material world, including a 'how to use this book' section, group and individual activities, and a glossary of key terms.
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Ron and Suzie Scollon are leading international figures scene and any work by them will generate a lot of interest
An important book which builds on the growing interest in the visual and material aspects of linguistic communication
Provides a new perspective in the area of intercultural communication
Highly illustrated: the book contains 108 colour images to back up and illustrate the authors' arguments
Includes examples from North America, Europe, the Middle East and Asia
1: Geosemiotics 2: Indexicality 3: The Interaction Order 4: Visual Semiotics 5: Interlude on Geosemiotics 6: Place Semiotics: Code Preference 7: Place Semiotics: Inillegalscription 8: Place Semiotics: Emplacement 9: Place Semiotics: Discourse in Time and Space 10: Indexicality, Dialogicality, and Selection in Action Glossary References
This highly illustrated text develops the first systematic analysis of the ways we interpret language as it is materially placed in the world. This is essential reading for anyone with an interest in language and the way we communicate.
'This is an important and highly original book which is likely to initiate a whole new approach to teaching and researching language in social life.' – BAAL Book Prize Panel
'Discourses in Place is a pioneering study that establishes the field of
geosemiotics.' – Linguist List
'This is a useful book for the study of semiotics, human geography and cultural anthropology ... Written in a reader-friendly style, gurus, undergraduates and laypeople will find it accessible and informative.' – Discourse Studies
Über den Autor
Ron Scollon is Professor of lInguistics at Georgetown University, USA, and Editor of Visual Communication. Suzie Wong Scollon, is Research Coordinator, Associated Sociocultural Research Projects, Georgetown University, USA. Includes examples from North America, Europe, the Middle East and Asia.
Inhaltsverzeichnis
1: Geosemiotics 2: Indexicality 3: The Interaction Order 4: Visual Semiotics 5: Interlude on Geosemiotics 6: Place Semiotics: Code Preference 7: Place Semiotics: Inillegalscription 8: Place Semiotics: Emplacement 9: Place Semiotics: Discourse in Time and Space 10: Indexicality, Dialogicality, and Selection in Action Glossary References
Klappentext
Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world.
Discourses in Place is highly illustrated, containing real examples of language in the material world, including a 'how to use this book' section, group and individual activities, and a glossary of key terms.
