A ground-breaking, agenda-setting book that reveals the business model that has propelled the likes of YouTube, Google, Facebook and MySpace to global success.
Mit großer Klarsicht untersucht der Autor den Motor des rasant wachsenden Web 2.0 - den Viral Loop, die sich virusartig ausbreitende soziale Schlinge, die Facebook, Twitter, YouTube und andere auswerfen. Die Grundlage des Systems ist, dass der Nutzer nur etwas vom Produkt hat, wenn er es selbst verbreitet. Dieses Prinzip ist nicht neu: Man erinnere sich an die Tupperparties, die aus einfachen Hausfrauen ein Heer von engagierten Verkäuferinnen machten..
You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation.
This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history.
Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself.
Find out why the Loop will catch us all up, sooner rather than later...
One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how. Recommended! Chris Anderson, bestselling author of
The Long Tail and
Free
Adam Penenberg has written for
Forbes,
The New York Times,
Fast Comapny,
Slate,
Wired,
The Economist, and
Mother Jones. A former senior editor at
Forbes, Penenberg garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of
The New Republic. Penenberg's story was a watershed for online investigative journalism and is portrayed in the film 'Shattered Glass'. A journalism professor at New York University, Penenberg is the assistant director of the Business and Economic Program. He lives in New York.
Über den Autor
Adam Penenberg has written for Forbes, The New York Times, Fast Comapny, Slate, Wired, The Economist, and Mother Jones. A former senior editor at Forbes, Penenberg garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of The New Republic. Penenberg's story was a watershed for online investigative journalism and is portrayed in the film 'Shattered Glass'. A journalism professor at New York University, Penenberg is the assistant director of the Business and Economic Program. He lives in New York.
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nA ground-breaking, agenda-setting book that reveals the business model that has propelled the likes of YouTube, Google, Facebook and MySpace to global success.
