A freelance animator and digital filmmaker, Angie produces animations, motion graphics, and visual effects for production companies and broadcasters including the BBC and Channel 4 television in the UK.. An Adobe Certified Expert, and Apple Solutions Expert, she is active on the training circuit; providing corporate training for Adobe and Apple, and seminars at key industry events like NAB, SIGGRAPH, and IBC.
Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.
Foreword
Acknowledgements
Introduction
Chapter One: Drawing
Chapter Two: Planning
Chapter Three: Composition
Chapter Four: Animation
Chapter Five: Type
Chapter Six: Color
Chapter Seven: Editing
Chapter Eight: Communication
Chapter Nine: Technical
Master the fundamental concepts and techniques of motion media design so you can apply, and occasionally break, the rules to achieve your communication goals.
"Today's software is so creative and seductive that it is easy to think that's all there is to creating engaging content. Angie Taylor's book shows the other side of the story: the visual techniques and design principles that underpin digital moving image making. In this comprehensive guide she has assembled a wealth of tips and exercises in topics such as drawing, composition and typography that will be required reading for all up-and-coming motion media artists."
- Birgitta Hosea, Artist and Course Director of MA Character Animation, Central Saint Martins College of Art and Design, London.
Motion design embraces all the motion media, including motion graphics, broadcast design, and dynamic web design. The diverse background of designers working within these media makes for a chaotic mix of design skills--mostly jerry-rigged adaptations of traditional (print) standards. This comprehensive guide to motion design principles fulfills a vital community need to have a central resource that establishes a baseline foundation of motion design standards.
"Today's software is so creative and seductive that it is easy to think that's all there is to creating engaging content. Angie Taylor's book shows the other side of the story: the visual techniques and design principles that underpin digital moving image making. In this comprehensive guide she has assembled a wealth of tips and exercises in topics such as drawing, composition and typography that will be required reading for all up-and-coming motion media artists."
- Birgitta Hosea, Artist and Course Director of MA Character Animation, Central Saint Martins College of Art and Design, London.
A freelance animator and digital filmmaker, Angie produces animations, motion graphics, and visual effects for production companies and broadcasters including the BBC and Channel 4 television in the UK.. An Adobe Certified Expert, and Apple Solutions Expert, she is active on the training circuit; providing corporate training for Adobe and Apple, and seminars at key industry events like NAB, SIGGRAPH, and IBC.
Über den Autor
A freelance animator and digital filmmaker, Angie produces animations, motion graphics, and visual effects for production companies and broadcasters including the BBC and Channel 4 television in the UK.. An Adobe Certified Expert, and Apple Solutions Expert, she is active on the training circuit; providing corporate training for Adobe and Apple, and seminars at key industry events like NAB, SIGGRAPH, and IBC.
Inhaltsverzeichnis
Foreword Acknowledgements Introduction Chapter One: Drawing Chapter Two: Planning Chapter Three: Composition Chapter Four: Animation Chapter Five: Type Chapter Six: Color Chapter Seven: Editing Chapter Eight: Communication Chapter Nine: Technical
Klappentext
Motion design embraces all the motion media, including motion graphics, broadcast design, and dynamic web design. The diverse background of designers working within these media makes for a chaotic mix of design skills--mostly jerry-rigged adaptations of traditional (print) standards. This comprehensive guide to motion design principles fulfills a vital community need to have a central resource that establishes a baseline foundation of motion design standards.
