CHOSEN AS A BOOK OF THE YEAR BY THE GUARDIAN, NEW STATESMAN AND THE IRISH TIMES
'Illuminating and entertaining . . . while the world seems to counsel despair, The Persuaders is animated by a sense of possibility' The New York Times
A riveting insider account of how activists, politicians, educators and citizens are working to change minds, bridge divisions and save democracy
The lifeblood of any free society is persuasion: changing other people's minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the sceptical. And leaders who seek to forge coalition are labelled sell-outs.
In The Persuaders best-selling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a co-founder of Black Lives Matter; a leader of the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of colour; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; and an ex-cult member turned QAnon deprogrammer.
As they grapple with how to "call out" threats and injustices while "calling in" those who don't agree with them but just might one day, they point a way to healing, and changing, a broken society.
Giridharadas proves how senseless it is to lambast ideological opponents, especially when they're actually goodhearted and persuadable. Reassuringly sane, The Persuaders shows people are often less hardline and more conflicted than they seem The Irish Times, Books of the Year
Anand Giridharadas is the bestselling author of
Winners Take All. He is a correspondent-at-large for
Time and was a foreign correspondent and columnist for
The New York Times. He has also written for
The Atlantic, The New Republic, and
The New Yorker. He is an on-air political analyst for MSNBC. He has received the 800-CEO-READ Business Book of the Year award, Harvard University's Outstanding Lifetime Achievement Award for Humanism in Culture, and the New York Public Library's Helen Bernstein Award.
Über den Autor
Anand Giridharadas
Klappentext
CHOSEN AS A BOOK OF THE YEAR BY THE GUARDIAN, NEW STATESMAN AND THE IRISH TIMES
'Illuminating and entertaining . . . while the world seems to counsel despair, The Persuaders is animated by a sense of possibility' The New York Times
A riveting insider account of how activists, politicians, educators and citizens are working to change minds, bridge divisions and save democracy
The lifeblood of any free society is persuasion: changing other people's minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the sceptical. And leaders who seek to forge coalition are labelled sell-outs.
In The Persuaders best-selling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a co-founder of Black Lives Matter; a leader of the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of colour; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; and an ex-cult member turned QAnon deprogrammer.
As they grapple with how to "call out" threats and injustices while "calling in" those who don't agree with them but just might one day, they point a way to healing, and changing, a broken society.
