This book constitutes revised selected papers from the 20th Workshop on e-Business, WeB 2021, which took place virtually on December 11, 2021.
The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. The WeB 2021 theme was "From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19."
The 8 papers included in this volume were carefully reviewed and selected from a total of 24 submissions. The contributions are organized in topical sections as follows: digital innovation and transformation, and e-commerce and social media.
Digital Innovation and Transformation.-
Drivers of technological innovation in SMEs during Covid-19 times: an analysis in the Caribbean region using ICONOS Program Database.- Benefits of Business Intelligence Systems and Multiple National Cultures During Covid-19.- Exploring freelancer attributes with peer endorsements.- Effects of COVID-19 on Critics' Rating Behavior.- E-commerce and Social Media.-
A Study Investigating Factors Affecting User Ratings in Mobile Games.- An Insight into Social Media Continuance Use: through Systematic Literature Review.- An Empirical Study of Brand Concept Recall as a Predictor of Brand Loyalty for Dyson.- Pixel Importance: The Impact of Saturation and Brightness on the Spread of Information on Social Media.
Inhaltsverzeichnis
Digital Innovation and Transformation.- Drivers of technological innovation in SMEs during Covid-19 times: an analysis in the Caribbean region using ICONOS Program Database.- Benefits of Business Intelligence Systems and Multiple National Cultures During Covid-19.- Exploring freelancer attributes with peer endorsements.- Effects of COVID-19 on Critics' Rating Behavior.- E-commerce and Social Media.- A Study Investigating Factors Affecting User Ratings in Mobile Games.- An Insight into Social Media Continuance Use: through Systematic Literature Review.- An Empirical Study of Brand Concept Recall as a Predictor of Brand Loyalty for Dyson.- Pixel Importance: The Impact of Saturation and Brightness on the Spread of Information on Social Media.
Klappentext
This book constitutes revised selected papers from the 20th Workshop on e-Business, WeB 2021, which took place virtually on December 11, 2021.
The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. The WeB 2021 theme was "From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19."
The 8 papers included in this volume were carefully reviewed and selected from a total of 24 submissions. The contributions are organized in topical sections as follows: digital innovation and transformation, and e-commerce and social media.
