"Ken Iverson is a leader whose vision shaped an industry and the future, a leader whose character, values, and ethics merge seamlessly with the mission and values of a successful, innovative business." -Frances Hesselbein, President and CEO, The Peter F. Drucker FoundationKen Iverson taught us that America could compete in a tough global economy. He did it in an industry where being a maverick was the only way. His accounting of Nucor's story should serve as a blue print or us all. -David Glass, President and CEO, WalMart Stores, Inc.No theory; just important, practical ideas proven by Ken Iverson in the furnace at Nucor.-Peter Larson, Chairman and CEO, Brunswick CorporationIt is a masterpiece! Plain Talk provides a penetrating analysis of why Nucor has performed so well for so long, full of insights and solid conclusions. The book is easy to follow, very well written, and a 'must' read for every executive...a major contribution to business. -Vijay Govindarajan, Earl C. Dum 1924 Professor of International Business, Amos Tuck School of Business Administration, DartmouthCollegeThis is a story about Ken Iverson, a man who built a major steel company from ground zero, much of it during a period when the U.S. steel industry was losing 25% of its capacity. But most of all, it's about motivating people to a level of remarkable accomplishment. You will enjoy reading this book as much as the people who work for Nucor enjoy being there.-James F. Collins, President, Steel Manufacturers Association
A visionary, maverick, and genuine American business hero, Ken Iverson is one of the most closely-watched business leaders in the world. Credited with single-handedly rejuvenating the rapidly declining American steel industry to the status of world-class producer, Iverson is one of the most successful and, as he likes to point out, one of the lowest-paid CEOs in the U.S. In his long-awaited book, Ken Iverson shares his ideas, observations, and the lessons he's learned about what it takes to grow a super-competitive, world-class organization.|Dem Autor Ken Iverson schreibt man die Rettung der US-amerikanischen Stahlindustrie zu: Nucor, sein vor 30 Jahren gegründetes Unternehmen, hat niemals ein Quartal mit Verlust abgeschlossen, niemals einen Angestellten entlassen und wird als eine der bestgeführten Firmen Amerikas betrachtet. Dieses Buch ist ein offener, einnehmender Überblick über Iversons Management-Stil, Denkweise und Erfahrungsschatz, von dem jedes Unternehmen profitieren kann. (11/97)
A Higher Cause.
Trust Your Instincts.
Destroy the Hierarchy.
The Engines of Progress.
A Simple Stake in the Business.
The Virtues of Smallness.
Risks and Adventures.
Ethics over Politics.
The Bottom Line.
The Cure for the Common MBA.
Notes.
Index.
"Ken Iverson is a leader whose vision shaped an industry and the future, a leader whose character, values, and ethics merge seamlessly with the mission and values of a successful, innovative business." -Frances Hesselbein, President and CEO, The Peter F. Drucker Foundation
Ken Iverson taught us that America could compete in a tough global economy. He did it in an industry where being a maverick was the only way. His accounting of Nucor's story should serve as a blue print or us all. -David Glass, President and CEO, WalMart Stores, Inc.
No theory; just important, practical ideas proven by Ken Iverson in the furnace at Nucor.-Peter Larson, Chairman and CEO, Brunswick Corporation
It is a masterpiece! Plain Talk provides a penetrating analysis of why Nucor has performed so well for so long, full of insights and solid conclusions. The book is easy to follow, very well written, and a 'must' read for every executive...a major contribution to business. -Vijay Govindarajan, Earl C. Dum 1924 Professor of International Business, Amos Tuck School of Business Administration, DartmouthCollege
This is a story about Ken Iverson, a man who built a major steel company from ground zero, much of it during a period when the U.S. steel industry was losing 25% of its capacity. But most of all, it's about motivating people to a level of remarkable accomplishment. You will enjoy reading this book as much as the people who work for Nucor enjoy being there.-James F. Collins, President, Steel Manufacturers Association
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Inhaltsverzeichnis
A Higher Cause.
Trust Your Instincts.
Destroy the Hierarchy.
The Engines of Progress.
A Simple Stake in the Business.
The Virtues of Smallness.
Risks and Adventures.
Ethics over Politics.
The Bottom Line.
The Cure for the Common MBA.
Notes.
Index.
Klappentext
Dem Autor Ken Iverson schreibt man die Rettung der US-amerikanischen Stahlindustrie zu: Nucor, sein vor 30 Jahren gegründetes Unternehmen, hat niemals ein Quartal mit Verlust abgeschlossen, niemals einen Angestellten entlassen und wird als eine der bestgeführten Firmen Amerikas betrachtet. Dieses Buch ist ein offener, einnehmender Überblick über Iversons Management-Stil, Denkweise und Erfahrungsschatz, von dem jedes Unternehmen profitieren kann. (11/97)
