MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
The Global Village - It's Here Corporate Reputation Corporate Reputation Management The Global Voice Think Global, Act Local The Barriers The Specialization of International Public Relations Issues Identification and Management Crisis and Catastrophe Communications Public Affairs Sponsorship? Philanthropy? Or Promotion? Infrastructure of Your Organization The Public Relations Agency Research
Über den Autor
MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.
Inhaltsverzeichnis
The Global Village - It's Here Corporate Reputation Corporate Reputation Management The Global Voice Think Global, Act Local The Barriers The Specialization of International Public Relations Issues Identification and Management Crisis and Catastrophe Communications Public Affairs Sponsorship? Philanthropy? Or Promotion? Infrastructure of Your Organization The Public Relations Agency Research
Klappentext
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
Provides a comprehensive overview to protecting and promoting your corporate reputation for the PR practitioner
Shows how business globalisation has changed the practice of public relations
Details 'ten golden rules for crisis management'
Examines the PR practice of 100 international companies and discusses in detail 24 international corporate case histories including British Airways, United Parcel Service, Nike, IBM
This is the only book to cover international PR
Provides a six-step 'critical issues management' process
