He was in the cross-fire of public criticism like no other top executive in Germany. Josef Ackermann, CEO of the Deutsche Bank until 2012, can look back over turbulent times. His 'V for victory' sign and his return-on-equity target of 25 percent, made him, for many, the bad guy of the nation. The role he played in the financial crisis is also controversial. Was he one of those who caused the misery, or did he mitigate the crisis and act as a decisive force in overcoming it?
Stefan Baron, head of communications at Deutsche Bank during the crisis, paints a fascinating and up-close portrait of Josef Ackermann. Few are better placed to describe his convictions, his strengths and his weaknesses. From his uniquely close vantage point, Baron describes the way Ackermann and his attitudes changed during this epoch-making period.
Stefan Baron, 1948, war 16 Jahre Chefredakteur der WirtschaftsWoche. Der preisgekrönte Journalist und studierte Volkswirt war zuvor am Kieler Institut für Weltwirtschaft und beim Spiegel. 2007, kurz vor Beginn der Finanzkrise, wechselte er die Seiten und war bis 2012 Kommunikationschef der Deutschen Bank.
Über den Autor
Stefan Baron> spent 16 years as editor-in-chief at the WirtschaftsWoche business weekly, where he earned a reputation as an uncompromising and outspoken commentator. An award-winning journalist, he began his career at the Institute for the World Economy in Kiel, before moving on to Der Spiegel. In 2007, shortly before the outbreak of the financial crisis, Baron changed sides and took on the position of Head of Communications at the Deutsche Bank.