Über den Autor
Ken R. Blawatt is a Corporate Educator and Adviser. He
is also adjunct professor in the Arthur Lok Jack Graduate
School of Business, St. Augustine's Campus, University of
the West Indies in Trinidad, W. I. He is the author of texts
in entrepreneurship and marketing and has published
numerous papers on entrepreneurship and economic
development with emphasis on the manufacturing sector.
Klappentext
This managerial book goes beyond the traditionalnthoughts on this subject. It brings you a challenging dimension:nCreate an entrepreneurial organization and younwill exceed in the realization of your goals and objectives.nThe entrepreneurial organization thrives on developingninnovation, customer retention, productivity, and growth.nYour role and that of other managers has changed dramaticallynin the last decade because two powerful new forcesnhave joined in the environment. A new social awarenessnand demographic shift in the work force coupled with anshrinking of markets in a technological and global landscapendemands new ways of planning, organizing, andndirecting organizations. ESM argues the need for implementationnas the force majeure in fulfilling strategic plansnand the engagement of the whole organization in strategicnmanagement to achieve organizational goals.nInside, you'll be introduced to a new approach to understandingnthe economic marketplace in four quadrantsnor fields where each determines what strategic responsesnare needed to thrive in those fields and which directionnthe organization is to go if it is to survive and grow. Thisnbook lays out the cycle of corporate products and servicesnfrom profitable innovation to decline and failure and offersnthe executive a road map to renovate and build thenorganization.
