"Allein durch die Abdeckung des weitgespannten Phänomenbereichs [...] ist der Bd. vor allem auch für die Literatur- und Kulturwissenschaft äußerst interessant -und lesenswert."
Thomas Wägenbauer in: Germanistik 3/4/2010
Charles J. Forceville, Universiteit van Amsterdam, The Netherlands; Eduardo Urios-Aparisi, University of Connecticut, USA.
"Metaphor studies" has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative.
This volume is the first book-length study to investigate multimodal occurrences of metaphor, and is of interest to scholars interested in metaphor as well as in multimodal discourse. Each chapter investigates metaphors whose identification and interpretation depend on the co-presence of at least two of the following modalities: language, visuals, gestures, sound, music. On the basis of case studies in a variety of discourse genres (advertising, cartoons, films, comics, conversation, music, amply represented in photographs, logos, drawings, film stills, and musical scores), the contributors demonstrate that, and how, metaphor can occur multimodally, providing ideas and methodological angles enabling further theorizing and testing in this rapidly expanding field. Covering creative as well as conceptual metaphors, and where appropriate evaluating cultural factors governing metaphor interpretation, the contributors provide a wealth of material for studying the conceptual and rhetorical force of metaphor in contemporary society.
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound and music. It investigates texts including advertising, political cartoons, comics, film, songs and oral communication.
Honorary editor: René Dirven The series Applications of Cognitive Linguistics (ACL) welcomes book proposals from any domain where the theoretical insights developed in Cognitive Linguistics (CL) have been (or could be) fruitfully applied. In the past thirty-five years, the CL movement has articulated a rich and satisfying view of language around a small number of foundational principles. The first one argues that language faculties do not constitute a separate module of cognition, but emerge as specialized uses of more general cognitive abilities. The second principle emphasises the symbolic function of language. The grammar of individual languages (including the lexicon, morphology, and syntax) can be exclusively described as a structured inventory of conventionalized symbolic units. The third principle states that meaning is equated with conceptualization. It is subjective, anthropomorphic, and crucially incorporates humans' experience with their bodies and the world around them. Finally, CL's Usage-Based conception anchors the meaning of linguistic expressions in the rich soil of their social usage. Consequently, usage-related issues such as frequency and entrenchment contribute to their semantic import. Taken together, these principles provide researchers in different academic fields with a powerful theoretical framework for the investigation of linguistic issues in the specific context of their particular disciplines. The primary focus of ACL is to serve as a high level forum for the result of these investigations.
"Allein durch die Abdeckung des weitgespannten Phänomenbereichs [...] ist der Bd. vor allem auch für die Literatur- und Kulturwissenschaft äußerst interessant -und lesenswert."
Thomas Wägenbauer in: Germanistik 3/4/2010
Über den Autor
Charles J. Forceville, Universiteit van Amsterdam, The Netherlands; Eduardo Urios-Aparisi, University of Connecticut, USA.
Klappentext
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.
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