Copywriting expert Garfinkel presents his carefully chosen, market-tested set of advertising headline templates that truly can make readers rich.
Über den Autor
David Garfinkel has been described as the world's greatest copywriting coach. He is former McGraw-Hill World News San Francisco Bureau Chief and creator of the highly-acclaimed Copywriters Podcast. David has consulted on marketing with businesses in more than 100 industries, with clients ranging in size from Time-Life Books, IBM, and Agora Financial, to one- and two-person businesses each making millions of dollars a year. David currently resides in San Francisco, California.
Klappentext
IN MARKETING
What is the main difference between "pathetic" and "profitable?"
A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket.
Whether it's for your.
. Web site
. Yellow Pages ad
. Sales Letter
. Postcard
. Marketing brochures
. Newspaper or magazine ad
.. the right advertising headline will attract, persuade and retain your most loyal, valuable customers.
It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times.
Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results!
In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich!
"David Garfinkel is the best copywriter I know."
- Jay Conrad Levinson, author, best-selling
Guerrilla Marketing series
