This work provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with examples from nature, art, architecture, industrial design, websites, animation and games, it addresses fundamental questions about creative design with digital media.
Über den Autor
Dean Bruton is an artist leading the Digital Arts Program at the School of Arts and Social Sciences, Southern Cross University, Australia. He is author of Recollections: The Contemporary Art Society of South Australia 1943-86. Antony Radford is an urban designer and Emeritus Professor of Architecture at the University of Adelaide, Australia. He is co-author of CADD Made Easy, Knowledge-Based Design Systems, Understanding Sustainable Architecture, and Design by Optimization in Architecture, Building and Construction.
Inhaltsverzeichnis
Rules and Digital Design Bending Rules Making Digital Artefacts Developing Digital Creativity Analysis: Product Design and Art Analysis: Architecture, Film and Games Serious Play Studio Journals Critical Ideas Bibliography Index
Klappentext
Digital media are revolutionising design, both as a tool in design practice and as a way of thinking about design products, processes and systems.
Digital Design outlines the rules and patterns that underlie digital media and clearly explains how they improve design outcomes. But Digital Design is about breaking and bending the rules as well as following them. The book reveals how a combination of systematic thinking (understanding and using rules and patterns) and intuitive thinking (adapting and inventing for specific situations) can enhance the work of a digital designer.
Written for both experienced and novice designers, Digital Design is superbly illustrated with over 200 black and white and colour images. With its unique combination of analysis and how-to, the book is inspiring for students of visual effects, animation, game, website and architectural design, and product and graphic design in a broader sense.
Very highly illustrated with over 200 images in colour and black and white
