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Enhancing the Managerial DNA of Your Small Business
(Englisch)
Roberson-Saunders, Pat & Harvey, Barron H. & Fanara, Philip

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Produktbeschreibung

A book that focuses on five key areas that a business owner needs to understand, in order to effectively manage the venture: Strategic planning; Entrepreneurial finance; Entrepreneurial marketing; Cash flow management; and, Cost control. It also includes coverage of topics such as break-even analysis, legal structures, and intellectual property.
While the desire to start a business has long been a pillar of the American dream, the reality is that many entrepreneurs begin their businesses with no business training; and, sadly, many fall victim to barely being able to make the business work (or even business failure) due to a lack of business knowledge and skills. Of course, knowing business basics before starting the business would be the best approach, but what about those business owners who have already begun their ventures?nFor those wanting to start businesses as well as those who already have, this book will seek to serve as an executive guide that will concisely fill in the gaps in business knowledge that are essential to making a business successful.nThe book will focus on five key areas that a business owner needs to understand, in order to effectively manage the venture. Those areas are:nnStrategic planningnEntrepreneurial financenEntrepreneurial marketingnCash flow managementnCost control nThe book will also include brief bonus coverage of important topics such as break-even analysis, legal structures, and intellectual property.
Pat Roberson-Saunders Charlotte, NC, Professor of management and former chair of the Department of Business Administration and Economics, Johnson C. Smith University.

Über den Autor



Pat Roberson-Saunders has a PhD from the University of
Maryland, College Park, and is a Professor Emerita of Management
and Entrepreneurship at the Howard University
School of Business.


Klappentext

Most people who start businesses do so with little or nonexperience and no formal education in business or managementntraining. If this sounds familiar, this book has beennwritten expressly for you and anyone who aspires to createna business.nThis book fills some critical gaps in managerial knowledgenthat cause many of the problems that small businessnowners face as they try to navigate the business world withninadequate knowledge of how to manage a business. Inside,nyou will learn five core topics that will make the differencenbetween success and failure: strategic planning, financing,nmarketing, managing cash flow, and managing costs. Thisnbook also incorporates three topics that are very importantnto small businesses: break-even analysis, legal businessnstructures, and intellectual property protection.



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