Having taken a witty and informative approach, author Leon Mentzer uses his sense of humor and straightforward writing style to guide new authors through the marketing process and on to the top of the sales charts. All too often, marketing books deal with overwhelming information and facts that are geared toward publishers. Authors need to know the simple basic facts about how to market their book from the very first step. What do I do now that I've signed a publishing contract? What does a publisher do? How do I market my book? You will find handy and informative marketing tips that won't break your budget, as well as information on creating a positive working relationship with your publisher. This simple how-to guide will find its way onto the bookshelves of authors as the definitive resource to marketing Christian books.