Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people's lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis). However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for "dialing it back" to retake control.
Defines an organization's goals for social networking
Presents the risks present in social networking and how to mitigate them
Explains how to maintain continuous social networking security
Defining Social Networking
Why Social Media Is Important
Defining the Organization's Goals for Social Networking Use
Risks Present in Social Networking
Continuous Social Networking Security
"...offers a broad framework that a firm can use to create or enhance its social media security program...a handy resource for firms that are trying to create an effective and secure social media program."- RSAConference.com Blog
"The book lives up to its title and effectively shows the reader how to use social media without getting caught in its myriad security, privacy, risk, and PR weaknesses."- Security Management
"...effectively shows the reader how to use social media without getting caught in its myriad security, privacy, risk, and PR weaknesses...a handy resource for firms that are trying to create an effective and secure social media program."-- Security Management (online), February 2015
Über den Autor
Michael Cross (MCSE, MCP+I, CNA, Network+) is an Internet Specialist/Computer Forensic Analyst with the Niagara Regional Police Service (NRPS). He performs computer forensic examinations on computers involved in criminal investigation. He also has consulted and assisted in cases dealing with computer-related/Internet crimes. In addition to designing and maintaining the NRPS Web site at www.nrps.com and the NRPS intranet, he has provided support in the areas of programming, hardware, and network administration. As part of an information technology team that provides support to a user base of more than 800 civilian and uniform users, he has a theory that when the users carry guns, you tend to be more motivated in solving their problems. Michael also owns KnightWare (www.knightware.ca), which provides computer-related services such as Web page design, and Bookworms (www.bookworms.ca), where you can purchase collectibles and other interesting items online. He has been a freelance writer for several years, and he has been published more than three dozen times in numerous books and anthologies. He currently resides in St. Catharines, Ontario, Canada, with his lovely wife, Jennifer, his darling daughter, Sara, and charming son, Jason.