Let's face it; the market has always been complicated. In such an environment, it is often the elementary tools that work.rn rn Investing in individual stocks challenges our instinct as much as it challenges our financial judgment. Investors who thrive in the market choose to buy stock in companies operating not only based on performance, but also those companies with long-term potential. rn rn Beating The Stock Market is a down-to-earth guide covering everything from the market cycle and its danger signals to selling on margin as well as the difficulties of shorting securities, and much more.rn rn Author R.W. McNEEL's nuts-and-bolts approach to his subject is effective in outlining the fundamentals of making investment decisions based on reasoned evaluation versus sheer instinct. Beating The Stock Market is an invaluable tool for anyone investing in today's fickle financial markets.