Uses the two sides of the human brain as a metaphor for understanding how the information age came about throughout the course of the past generation, counseling readers on how to survive and find a place in a society that is marked by rising affluence, job outsourcing, and computer technology at the expense of inventiveness, empathy, and meaning.
Look out for Daniel Pink's new book, When: The Scientific Secrets of Perfect Timing
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.
Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
A Whole New MindIntroduction
Part One: The Conceptual Age
One. Right Brain Rising
Two. Abundance, Asia, and Automation
Three. High Concept, High Touch
Part Two: The Six Senses
Introducing the Six Senses
Will give you a new way to look at your work, your talent, your future. (Worthwhile magazine)
Very important, convincingly argued, and mind-altering. (Po Bronson, author of What Should I Do With My Life?)
Wow! This is not a self-help book. It's way more important than that. (Seth Godin, author of Purple Cow)
A Whole New Mind
"This book is a miracle. On the one hand, it provides a completely original and profound analysis of the most pressing personal and economic issue of the days ahead-how the gargantuan changes wrought by technology and globalization are going to impact the way we live and work and imagine our world. Then, Dan Pink provides an equally original and profound and practical guidebook for survival-and joy-in this topsy-turvy environment. I was moved and disturbed and exhilarated all at once. A few years ago, Peter Drucker wondered whether the modern economy would ever find its Copernicus. With this remarkable book, we just may have discovered our Copernicus for the brave new age that's accelerating into being."
"[Pink's] ideas and approaches are wise, compassionate, and supportive of a variety of personal and professional endeavors. It's a pleasant and surprisingly entertaining little trip as he explores the workings of the brain, celebrates the proliferation and democratization of Target's designer products, and learns to draw and play games, all as a means of illustrating ways we can think and live in a better, more meaningful and productive manner. What surprised me about this book is how Pink realized that to empower individuals, it's necessary to really understand and act upon the powerful socioeconomic forces that shape the world economy. Unlike many of the recent xenophobic screeds that rail against the evils of outsourcing, Pink has figured out several paths that individuals and society can pursue that play to our strengths. So if Pink is correct, we're almost there. All it may take is for individuals and institutions to recognize this reality by using the tools we already possess. And that may well require A Whole New Mind."
-The Miami Herald.
"Since Pink's...Free Agent Nation has become a cornerstone of employee-management relations, expect just as much buzz around his latest theory."
"A breezy, good-humored read...For those wishing to give their own creative muscles a workout, the book is full of exercises and resources."
-Harvard Business Review
"Former White House speechwriter Daniel H. Pink, an informed and insightful commentator on social, economic, and cultural trends, has questioned the conventional wisdom from which most Americans draw their thinking on the way the world works. The author of this well-researched and delightfully well-written treatise delivers that assertion after transporting the reader through a consciousness-awakening examination of how the information age, characterized predominantly by L-Directed (left brain) Thinking is being superseded by an age of high concept and touch, which brings R-Directed (right brain) Thinking more into play. The L-Directed Thinking is particularly in evidence in the guidance he provides to readers in what to read, where to go, and what to do to learn how to more fully engage their right hemispheres."
-Fort Worth Star-Telegram
"Will give you a new way to look at your work, your talent, your future."
"Read this book. Even more important, give this book to your children."
-Alan Webber, founding editor of Fast Company
"'Abundance, Asia, and automation.' Try saying that phrase five times quickly, because if you don't take these words into serious consideration, there is a good chance that sooner or later your career will suffer because of one of those forces. Pink, bestselling author of Free Agent Nation and also former chief speechwriter for former vice president Al Gore, has crafted a profound read packed with an abundance of references to books, seminars, websites, and such to guide your adjustment to expanding your right brain if you plan to survive and prosper in the Western world."
A WHOLE NEW MIND
WHY RIGHT-BRAINERS WILL RULE THE FUTURE