There is no product on the planet that enjoys the devotion of a Macintosh computer. Famously dedicated to their machines, many Mac fans eat, sleep and breathe the Macintosh. The Cult of Mac is the first book about Macintosh culture, arguably the largest distinct subculture in computing.
Written by Wired News journalist Leander Kahney, The Cult of Mac is an in-depth look at Mac users and their unique, creative, and often very funny culture. Like fans of a football team or a rock group, Macintosh fans have their own customs, with clearly defined obsessions, rites and passages. From people who get Mac tattoos and haircuts, to those who furnish their apartments out of empty Mac boxes, this book details Mac fandom in all of its forms.
Chapter 1: iPods for All Chapter 2: New Listening Habits Chapter 3: A Star is Born: The Making of the iPod Chapter 4: Spreading the Word of iPod: Runaway Word-of-Mouth Chapter 5: iPod, uPod, Everybody Pod Chapter 6: Inspiring the Imagination Chapter 7: Spend, Spend, Spend (on iPod Accessories) Chapter 8: I Want to Hold Your Handheld: Cultural Impact Index About the Author
In this follow-up to his best-selling The Cult of Mac, Wired News reporter Leander Kahney looks at how Apple¿s distinctively stylish portable player is changing the way we store, carry, and use all kinds of information - and the way we interact with each other. The Cult of iPod includes the exlusive back story of the iPod¿s development and investigates the quirkier aspects of iPod culture, such as iPod jacking (strangers plugging into each other¿s iPods to discover new music), as well as the growing legions of MP3Js (regular folks who use their iPods to become DJs).