"Good judgment comes from experience, and experience comes from bad judgment." So says the author. He says the shortest book in the world would be entitled, MISTAKES I HAVE NOT MADE AS AN ENTREPRENEUR.
You will benefit from his simplified, basic, practical approach on how to think about and plan for your new venture. Written for complete and utter novices in the world of business, the book guides you in how to avoid unnecessary and avoidable mistakes.
But this book is also a good, practical guide for those who've already been small-business owners who may have forgotten (or not yet learned) about how to proceed in a better fashion.
The book is chock full of real-life examples and easy-to-understand analogies and metaphors about small business.
Says Hardenbergh: "Small business is the heart and soul of our nation's economic engine. The majority of jobs in the U.S. are created by entrepreneurs. Anything I can do to help further the small-business cause is my way of giving back, of helping you, the brave soul who is about to become, or is, a small-business owner, in being successful by benefitting from my mistakes and successes."
Carter L. Hardenbergh has spent forty-three years (so far) in the trenches of small-business struggles for survival and success. As a commercial banker and commercial loan officer for nearly twenty years, he saw first-hand what small business owners experience, both good and bad, as they struggled for success. Then for the last twenty-three years he himself has been an entrepreneur in manufacturing, transportation, and mortgage brokerage, enduring the same struggles first-hand.