The Only Way to Make Big Things Happen
"AN IMPORTANT BOOK ABOUT MOTIVATION FROM A PROVEN MOTIVATOR." -JACK WELCH
Yum! Brands CEO David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between?
Over his fifteen years at Yum! Brands, Novak has developed a trademarked program-Taking People with You-that he personally teaches to thousands of managers around the world. He shows them how to make big things happen by getting people on their side. No skill in business is more important. And Yum!'s extraordinary success (at least 13 percent growth for each of the last ten years) proves his point.
Novak knows that managers don't need leadership platitudes or business school theories. So he cuts right to the chase with a step-by-step guide to setting big goals, building strong teams, blowing past your targets, and celebrating after you shock the skeptics. And then doing it again and again until consistent excellence becomes a core element of your culture.
"Novak, chairman and CEO of YUM! Brands, offers powerful and sincere directives for creating a cohesive, success-oriented corporate culture... Much of it could have felt familiar, but it's presented with clarity, contagious enthusiasm, organization, and accessibility... Business people at all levels will find something of value." - Publishers Weekly
"David Novak is the best at leadership, whether teaching it in this book or practicing it." - Warren Buffett
"This is the best, most practical hands-on book on leadership I've ever read. If you apply these principles, your career and the people you work with will flourish." - Dr. Bob Rotella, sports psychologist
"An important book about motivation from a proven motivator." - Jack Welch, former Chairman and CEO, General Electric
"David Novak is a hard-driving CEO with a great heart and soul - and that gives him unique insight into both your own personal development and how to bring out the best in others." - Jamie Dimon, Chairman and CEO, JPMorgan Chase
"A must read for all leaders. David shares thoughts and tools on how to develop good talent into great talent." - Indra Nooyi, Chairman and CEO, PepsiCo
"David Novak is an inspiring leader and a very astute student of the art of management." - Steve Burke, CEO, NBCUniversal
"Novak shares his deep understanding of leadership: including everyone, the importance of a compelling vision, comprehensive strategy and relentless implementation, the power of positive recognition and continuous improvement forever. What a gift he is giving all of us!" - Alan Mulally, CEO, Ford Motor Company
"David Novak is a great CEO. A lot of people claim to be good people managers, but Dave has actually made the investment to train the next generation of leaders at Yum. You will enjoy Taking People With You for its common sense approach to, well, taking people with you." - Jeffrey Immelt, Chairman and CEO, General Electric
"While it appears easy to some, bringing people together and obtaining the best from each, as well as creating an aligned team, is an immense challenge. David Novak has led this effort without parallel, and those in leadership roles will find Taking People With You both an invaluable asset in their own development and their company's quest for success." - Larry Bossidy, former Chairman and CEO, Honeywell
"David Novak is a great CEO. A lot of people claim to be good people managers, but David has actually made the investment to train the next generation of leaders at Yum! You will enjoy Taking People with You for its commonsense approach to, well, taking people with you."
-Jeffrey Immelt, chairman and CEO, General Electric
"David Novak is an inspiring leader and a very astute student of the art of management."
-Steve Burke, CEO, NBCUniversal
"David Novak has led Yum! Brands to achieve phenomenal business performance. He has accomplished this by being a word-class leader/teacher. His book is a very readable and energizing hat trick combining a compelling personal leadership narrative, great case examples, and pragmatic tools for others to use to build winning organizations."
-Noel Tichy, professor and director, Global Citizenship Initiative at the University of Michigan, and coauthor with Warren Bennis of Judgment: How Winning Leaders Make Great Calls
"Taking People with You is recommended reading for anyone who wants to learn more about leadership. Whether you want to grow a business or just grow as a person, David Novak's book contains valuable lessons on how to perform at your best and help others do the same."
-Andrew C. Taylor, chairman and CEO, Enterprise Holdings
"David's career is replete with excellent accomplishments in motivating teams and large organizations to achieve the extraordinary. Yum! Brands is a great example. This how-to book distills these lessons so they can easily be adopted by any organization. Just excellent!"
-David Cote, chairman and CEO, Honeywell
"No one exemplifies dedicated personal leadership better than David. He has taught a class in leadership for many years and now is sharing those lessons in his book, Taking People with You. David shares his strategies for the kind of meaningful leadership that can move an organization forward and provides examples from his own career and from many other companies including Johnson & Johnson. I highly recommend Taking People with You for leaders at all levels in every organization."-William C. Weldon, chairman and CEO, Johnson & Johnson
"Over the course of my nearly thirty-five-year career, I've worked with many different executives. Few are true leaders. David Novak is one of those rare individuals. Whether you are just starting your career or have already climbed a few rungs, the lessons taught in Taking People with You are dead on and should be universally embraced by anyone who wants to get ahead in business or in life. You can't do it alone. And the ride is a whole lot more interesting when you're surrounded by bright people who constantly and respectfully challenge one another to do their best."-Howard Draft, executive chairman, Draftfcb
"Great leaders understand their leadership point of view and are willing to share it with others. That's what David Novak has done for years with Yum! Brands, Inc.-and we are now fortunate enough to have him share his winning philosophies with us. I'm a big David Novak fan and you will be, too, after reading Taking People with You-a must read!
-Ken Blanchard, coauthor of The One Minute Manager ® and Lead with LUV
I did my first Yum! cheer on Founder's Day October 7, 1997 the day we were spun off from PepsiCo, to help launch a new culture fi lled with fun and positive energy. Now our people are doing Yum! cheers around the globe, including these two thousand restaurant general managers who recently celebrated their success on the Great Wall of China.
PORTFOLIO / PENGUIN
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