Über den Autor
Kevin Voges is a senior lecturer in Marketing in the Department of Management at the University of Canterbury, New Zealand. Nigel Pope is an associate professor, Marketing at Griffith University, UK.
Section One: Introduction; Section Two: Marketing Applications; Section Three: Production and Operations Applications; Section Four: Data Mining Applications; Section Five: Management Applications; Section Six: Financial Applications.
Provides a review of research into computational intelligence applications in business. The chapters of this book cover various fields of business, including: marketing, data mining, e-commerce, production and operations, finance, decision-making, and general management.