Über den Autor
Stuart J. Barnes is Chair and Professor of Management at the University of East Anglia, UK. Stuart has been teaching and researching in the information systems field for over a decade. Eusebio Scornavacca is Lecturer of Electronic Commerce at the School of Information Management, Victoria University of Wellington, New Zealand. Before moving to Wellington, Eusebio spent two years as a researcher at Yokohama National University, Japan.
Sample of Contents: Consumer applications of m-business; Mobile Marketing; Organizational applications of m-business; Mobile applications in healthcare; Mobile technologies in international markets.
Aimed to provide a source of high quality practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business, this book provides an analyses of business applications of mobile technologies that help the practitioner understand the nature of the technology and how its value can be best harnessed.