Über den Autor
Timo Saarinen, Ph.D., is a Professor of Information Systems and Electronic Business at the Helsinki School of Economics, Finland. Markku Tinnila, Ph.D., is Director at the LTT Research Ltd of the Helsinki School of Economics (HSE). He earned his Ph.D. in 1997 in the field of business and service processes from HSE. Anne Tseng is a researcher at the Electronic Commerce Institute of LTT Research, Ltd. She has written/co-written several reports in finance and e-commerce for LTT Research including an article forthcoming in the Business Process Management Journal.
Section 1. Multi-Channel Perspectives; Section 2. Markets, Strategies And Networks - How To Succeed In E-Business: New Markets: Opportunities Revealed; Section 3. Envisioning The Future Of The Digital World: New Frameworks And Intermediaries
Addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. The book offers insight into studies on multi-channel e-business in consumers, markets and strategy of e-business and the impending future of the multi-channel environment.