Über den Autor
Irvine Clarke III is an Associate Professor of Marketing at James Madison University teaching International Marketing and Marketing Management. He currently serves on the editorial review boards of International Marketing Review, Journal of Marketing Education, Health Marketing Quarterly; also serving as section editor for Marketing Education Review and abstracts editor for The Journal of Personal Selling & Sales Management. Theresa B. Flaherty is an Associate Professor of Marketing at James Madison University where she teaches Strategic Internet Marketing and Integrated Marketing Communications. Dr. Flaherty serves as the Society for Marketing Advances Director of Placement Services, Peer Reviewer for MERLOT (Multimedia Educational Resources for Learning and Online Teaching), and is the Principles of Marketing Section Editor for The Electronic Teaching Resources of Marketing Education Review.
Section I: The Buyer Behavior Of Online Consumers; Section II: E-Marketing Strategy; Section III: Technology For E-Marketing; Section IV: E-Marketing Legal Challenges; Section V: E-Consumer Theoretical Frameworks
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. This book examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers.