Über den Autor
Nikhilesh Dholakia is Professor of Marketing, E-Commerce, and International Business in the College of Business Administration at the University of Rhode Island (URI). He has published extensively in the fields of Marketing, e-Commerce, and Consumer Culture. Dr. Dholakia holds a Ph.D. from the Kellogg School of Management at Northwestern University. Morten Rask is Assistant Professor of International Business, Marketing and E-business in Department of Management and International Business Studies at the Aarhus School of Business in Denmark. His Ph.D. dissertation was about Global B2B e-commerce. He holds an M.Sc. in International Business Economics and a Ph.D. in International Business from Aalborg University in Denmark, and has practical work experiences in Silicon Valley, USA. Ruby Roy Dholakia is Professor of Marketing and E-Commerce in the College of Business Administration, University of Rhode Island (URI)
Focuses on the growth of mobile telecommunications and mobile commerce around the world. To provide a global perspective, this book describes approaches from three major regions of the world - North America, Europe, and Asia-Pacific - and highlights several countries from each region.