Strategy Maps takes readers to the next level of precision in strategy implementation Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton s ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. Offers a visual cause-and-effect explanation of what s working and what doesn t in a way that everyone in the company can understand. Helps get the entire organization involved in strategy.
Über den Autor
Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School.
David P. Norton serves as a Director with the Balanced Scorecard Collaborative.
1 Introduction; 2 Strategy Maps; 3 Operations Management Processes; 4 Customer Management; 5 Innovation Processes; 6 Managing Regulatory and Societal Processes; 7 Aligning Intangible Assets to Enterprise Strategy; 8 Human Capital Readiness; 9 Information Capital Readiness; 10 Organization Capital; 11 Customizing Your Strategy Map to Your Strategy; 12 Planning the Campaign
The authors of "The Balanced Scorecard" and "The Strategy-Focused Organization" present a blueprint any organization can follow to align processes, people, and information technology for superior performance.