Throughout history and in fables and pop culture, every underdog has possessed a vital asset that led to success: passion. The same can be said about art and apparel brands Zerofriends. Originally a small group of imaginative artists who shared a desire to create obscure, unique, and borderline demented artwork, Zerofriends has grown into a collective whose work has gained worldwide recognition. This is due in part to the artists' uncompromising approach to their work and the DIY operation of the business that has sprouted from the passion of the artists involved. This book showcases the artists and illustratrators who have played a major role in establishing the Zerofriends brand as one of the most unique and inspiring collections in the industry, Featured artist include Alex Pardee, Tara McPherson, Greg "Craola" Simkins, Skinner, Dave Correia, Robert Bowen, Jon Wayshak, Jason Edmiston, and others.