Chapter 1 - Historical context: Classical principles; Early manuscripts; The development of printing; The impact of moveable type; The Renaissance; The Arts and Crafts movement; Art Nouveau; The Bauhaus; Art Deco; The rise of Modernism; International Style; Graphic design today; Postmodernism; Deconstruction
Chapter 2 - Principles: The process of design; Relative and absolute measurements; Proportion; Number sequences; The vocabulary of layout design; Zeitgeist
Chapter 3 - Grids and formations: The grid; Columns; Fields or modules; The baseline grid; Representation and reality; Matrices
Chapter 4 - Objects on a page: The narrative - What we read; How we read a page; White space; Balance; Juxtaposition; Alignment; Broadside; Leading and fonts; Hyphenation and justification; Indentation; Hierarchy; Layers; Colour; Texture; Pace; Picture boxes; Passepartout; The gutter
Chapter 5 - Application: Typography; Music; Interior design; Furniture; Architecture; Newspapers; Magazines; Books and brochures; Packaging; Websites; The built environment; Quantitative information; Identity programmes
Chapter 6 - Reference: Paper sizes; DIN (Deutsche Industrie Norm); Envelope sizes; Book sizes; Outdoor media sizes; Standard templates
Über den Autor
Gavin Ambrose teaches at the University of Brighton and is a practising graphic designer whose client base includes the arts sector, publishers and advertising agencies. He is the author of many highly-regarded books for design students and professionals. Paul Harris is a freelance writer and editor. He is co-author and collaborator on numerous books on design.
A comprehensive visual guide to laying text, image and object out on a screen or page. A fascinating exploration of this fundamental aspect of graphic design, with historical overview, practical guidance and theoretical context.
A comprehensive visual guide to laying text, image and object out on a screen or page.