Über den Autor
Francisco Liebana-Cabanillas is an Assistant Professor in the Department of Marketing and Market Research at the University of Granada (Spain) since 2000 and holds a Ph.D. in Business Sciences at this university. He has a degree in Business and Administration Science and a Master in Marketing and Consumer Behavior, from the University of Granada. His main area of research and interest is the effectiveness of mobile and online banking, Internet consumer behaviour and e-banking acceptance; the results of which are reflected in various papers including Expert Systems With Applications, Service Industries Journal, Industrial Management & Data Systems, Global Business Perspectives, International Journal of Management Science and Information Technology, Harvard Deusto Business Research, Papeles de Economia Espanola, which have been presented at the European Marketing Academy (EMAC), Asociacion Espanola de Marketing Academico y Profesional (AEMARK), International Network of Business and Management (INBAM), International Symposium on Management Intelligent Systems (ISMIS), Jornadas Hispanolusas de Gestion, and chapters in different multidisciplinary books (IGI Global, Springer). He is currently working on different research projects in Internet social networks, mobile payment, social commerce, Internet and effectiveness, multi-objective optimisation and new technologies acceptance.
Francisco Munoz-Leiva is a Lecturer in Marketing and Market Research and holds a Ph.D. in Business Sciences from the University of Granada (Spain). Although his main research interest is Internet consumer behaviour, he has also published papers about other topics such as electronic banking and the use of Internet as a tourist information source. His recent works have appeared in the journals Information & Management, Online Information Review, Cities, The Service Industries Journal, Quality & Quantity, Defense and Peace Economics, International Journal of Internet Marketing & Advertising, among others and several communications in international conferences including EMAC, AEMARK, Hispanic-Lusitanian Congress in Scientific Management, AEDEM, IADIS, Global Management.
Juan Sanchez-Fernandez is a Marketing and Market Research Lecturer with a PhD in Business Sciences from the University of Granada, Spain. He is currently researching information systems, his specialist field. He has recently written for a number of international publications including the Services Industrial Journal, Quality & Quantity, Housing Studies, Journal Comparative of Family Studies, Computers in Human Behavior, Online Information Review, Expert Systems with Applications, among others. He has contributed papers to conference proceedings of the European Marketing Academy (EMAC), the European Academy of Management and Business Economics (AEDEM) and the Spanish Association of Market, Marketing and Opinion Studies (AEDEMO). He has also conducted research projects for various companies and public agencies.
Myriam Martinez-Fiestas holds a PhD. in Business Sciences (Marketing) at the University of Granada. She is an Assistant Research Professor of Marketing Area, ESAN, Graduate School of Business (Peru). Her main research interests are in the fields of Psychophysiology, Emotions, Neuromarketing, Social Marketing and Consumer Behaviour. She has published her research work in several journals such as, Journal of Advertising Research, Service Industries Journal and The International Journal of Management Science and Information Technology. Additionally, she has developed research projects with diverse companies and public administrations.