Über den Autor
Cynthia Fraser received her Ph.D. from The Wharton School, University of Pennsylvania, and is a member of the Marketing faculty at The McIntire School of Commerce, University of Virginia, where she teaches Quantitative Analysis I and II. Her research has appeared in a number of journals, including Decision Science, Management Science, Journal of Marketing, Journal of Consumer Research, Journal of International Business Studies, and Journal of Applied Social Psychology.
¿Statistics for Decision Making and Competitive Advantage.- Describing Your Data Chapter.- Hypothesis Tests, Confidence Intervals, and Simulation to Infer Population Characteristics and Differences.- Quantifying the Influence of Performance Drivers and Forecasting: Regression.- Market Simulation and Segmentation with Descriptive Statistics, Inference, Hypothesis Tests, and Regression.- Finance Application: Portfolio Analysis with a Market Index as a Leading Indicator in Simple Linear Regression.- Association between Two Categorical Variables: Contingency Analysis with Chi Square.- Building Multiple Regression Models.- Model Building and Forecasting with Multicollinear Time Series.- Indicator Variables.- Nonlinear Multiple Regression Models.- Indicator Interactions for Segment Differences or Changes in Response.- Logit Regression for Bounded Responses.- Index.
¿¿ Focuses on statistical analysis, model building, simulation, sensitivity analysis and translation of results to improve business decisions
Covers the full gamut of Excel properties and utilities for Business Stats, including time saving shortcuts communicated very clearly with concise tables and screen shots
Statistical Analyses are translated into concise Business English Applications that are taken from actual Business problems