Über den Autor
At the beginning of his academic career, Prof. Quirk spent six years in educational research at The American Institutes for Research and Educational Testing Service. He then taught Social Psychology, Educational Psychology, General Psychology, Marketing, Management, and Accounting at Principia College, and is currently a Professor of Marketing in the George Herbert Walker School of Business & Technology at Webster University based in St. Louis, Missouri (USA) where he teaches Marketing Statistics, Marketing Research, and Pricing Strategies. He has written 60+ textbook supplements in Marketing and Management, published 20+ articles in professional journals, and presented 20+ papers at professional meetings. He holds a B.S. in Mathematics from John Carroll University, both an M.A. in Education and a Ph.D. in Educational Psychology from Stanford University, and an M.B.A. from The University of Missouri-St. Louis.
Sample Size, Mean, Standard Deviation, and Standard Error of the Mean.- Random Number Generator.- Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing.- One-Group t-Test for the Mean.- Two-Group t-Test of the Difference of the Means for Independent Groups.- Correlation and Simple Linear Regression.- Multiple Correlation and Multiple Regression.- One-Way Analysis of Variance (ANOVA).- Appendix A: Answers to End-of-Chapter Practice Problems.- Appendix B: Practice Test.- Appendix C: Answers to Practice Test.- Appendix D: Statistical Formulas.- Appendix E: t-table.- Index.
Suitable for upper undergraduates or graduate students
¿¿¿¿¿¿¿¿¿Statistical theory and formulas are explained in clear language without bogging you down in mathematical fine points
You will be told each step of the way, not only how to use Excel, but also why you are doing each step - so you can learn the techniques to apply Excel beyond this book
You will learn both how to write statistical formulas and how to use drop-down menus to have Excel create formulas for you
Includes 164 color screen shots so you can be sure you are performing Excel steps correctly
Each chapter includes specific objectives for each concept so you know the purpose of the Excel steps
Each chapter presents key steps needed to solve practical, easy-to-understand social science problems using Excel. In addition, three practice problems at the end of each chapter enable you to test your new knowledge. Answers to these problems appear in Appendix A
Practical examples of problems are taken from several functional areas of the social sciences, including political science, sociology, anthropology, education, and psychology
A "Practice Test" is given in Appendix B to test your knowledge at the end of the book. Answers appear in Appendix C