Über den Autor
At the beginning of his academic career, Prof. Quirk spent six years in educational research at The American Institutes for Research and Educational Testing Service. He then taught Social Psychology, Educational Psychology, and General Psychology at Principia College, and is currently a Professor of Marketing in the George Herbert Walker School of Business & Technology at Webster University based in St. Louis, Missouri (USA) where he teaches Marketing Statistics, Marketing Research, and Pricing Strategies. He has published articles in the Journal of Educational Psychology, Journal of Educational Research, Review of Educational Research, Journal of Educational Measurement, Educational Technology, The Elementary School Journal, Journal of Secondary Education, Educational Horizons, and Phi Delta Kappan. In addition, he has written 60+ textbook supplements in Marketing and Management, published 20+ articles in professional journals, and presented 20+ papers at professional meetings, including annual meetings of The American Educational Research Association, The American Psychological Association, and the National Council on Measurement in Education. He holds a B.S. in Mathematics from John Carroll University, both an M.A. in Education and a Ph.D. in Educational Psychology from Stanford University, and an M.B.A. from The University of Missouri-St. Louis.
Preface.- Acknowledgements.- Sample Size, Mean, Standard Deviation, and Standard Error of the Mean.- Random Number Generator.- Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing.- One-Group t-Test for the Mean.- Two-Group t-Test of the Difference of the Means for Independent Groups.- Correlation and Simple Linear Regression.- Multiple Correlation and Multiple Regression.- One-Way Analysis of Variance (ANOVA).- Appendix A: Answers to End-of-Chapter Practice Problems.- Appendix B: Practice Test.- Appendix C: Answers to Practice Test.- Appendix D: Statistical Formulas.- Appendix E: t-table.- Index.
Suitable for upper undergraduates or graduate students
Contains 163 color screen shots
Very practical. Focuses on the writing and application of specific formulas rather than esoteric statistical theory
Exercise driven and diverse, covering fundamental and advanced statistical processes such as Regression and ANOVA
Includes specific objectives imbedded in the text for each concept, so that students can understand the purpose of all of the Excel steps