I. Responding to a Changing World.- 1. U.S. Firms in Transition.- II. External Shocks.- 2. Regionalization vs. Globalization of World Trade.- 3. The U.S.-EU Relationship: Friends and Competitors.- 4. Prospects for an Americas Free Trade Area.- 5. Japan's Growing Influence in Asia: Implications for U.S. Business.- 6. Greater China: The Next Economic Superpower?.- 7. Capital Mobility: Challenges for Business and Government.- III. Going Global.- 8. Competing in a Global Marketplace.- 9. Business Responses to Foreign Government Barriers.- 10. Patterns of Economic Globalization by U.S. Manufacturers.- IV. Adjustment From Within.- 11. U.S. Firms Restructure and Revitalize.- 12 American Manufacturers Respond to the Global Marketplace.- 13. The Crumbling of the Old Social Contract.- 14. Fashioning a New Social Contract for the American Workplace.- V. Whither the U.S. Firm.- 15. The Rise of the Transnational Enterprise.
Business is becoming more global, more competitive, and more knowledge-intensive. Consequently, business executives are being required to reexamine and redefine fundamental relationships - both intra- and inter-company. The Dynamic American Firm explores the pivotal factors motivating the organizational changes that are sweeping American business, with a particular emphasis on the global marketplace. It provides a critical analysis of the forces that are shaping strategies and structures of American business, emphasizing that the process of adaption is more important than particular strategies and structures that develop along the way.
The authors begin by illustrating the external factors that shape the development of the firm, including a combination of technological advances and increasingly global markets, and proceed to discuss corporate efforts to adapt to this external environment by means of changing relationships with other firms. They pay particular attention to the alliances that help American firms establish a presence in overseas markets, including the roles of mergers, acquisitions, strategic alliances, and joint ventures. The book concludes with a discussion of the internal changes taking place in American firms, including shifts in organizational strategy and structure, the elimination of middle management, and the development of work teams.
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