Über den Autor
Rick Horrow is the leading expert in the business of sport as the architect of over 100 deals worth more than $13 billion. The CEO of Horrow Sports Ventures (HSV) hosts ¿Beyond the $coreboard¿ on the Nightly Business Report and serves as a sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC. As the leading commentator on sport business and as a well-connected entrepreneur, he has access to many of the top names in sport, including commissioners, owners, general managers, coaches, and athletes.
Chapter 1. The Mega-Master Super Series XLXL
Meet the Commishes Roger Goodell, National Football League
Chapter 2. Remote-Controlling What You See on Sport TV
Chapter 3. Not Far From the Madden-ing Crowd
Meet the Commishes David Stern, National Basketball Association
Chapter 4. The Big Labinski
Chapter 5. The Government Gets Into¿and Out Of¿the Game
Chapter 6. So You Wanna Own a Sport Team?
Meet the Commishes Gary Bettman, National Hockey League
Chapter 7. One Union Under Center
Chapter 8. Sport Sponsorship 101
Meet the Commishes Brian France, NASCAR
Chapter 9. Ticket to the Future
Sport fans, clamoring for insider access, are becoming savvier and more connected to the inner workings of the industry. Harrow and coauthor Swatek take a look behind the scenes of professional sports, an industry that newspapers devote an increasing amount of column space to every year.