Über den Autor
Joep Cornelissen is a Professor in Corporate Communication and Management at the Rotterdam School of Management, Erasmus University a Visiting Professor at IE Business School in Madrid. In his day job, he teaches corporate communication and change management on executive and MBA programs and actively writes on these topics for leading academic journals such as the Academy of Management Review, Organization Science, and the Journal of Management Studies. He also frequently speaks at conferences and draws on his management and communication expertise to work with entrepreneurs and managers in private and public sector organizations.
Part I: IntroductionrnChapter 1: Defining Corporate CommunicationrnChapter 2: Corporate Communication in Contemporary OrganizationsrnPart II: Conceptual FoundationsrnChapter 3: Stakeholder Management and CommunicationrnChapter 4: Corporate Identity, Branding and Corporate ReputationrnPart III: Corporate Communication in PracticernChapter 5: Communication StrategyrnChapter 6: Strategic Planning and Campaign ManagementrnChapter 7: Research and MeasurementrnPart IV: Specialist Areas in Corporate CommunicationsrnChapter 8: Media RelationsrnChapter 9: Employee CommunicationrnChapter 10: Issues ManagementrnChapter 11: Crisis CommunicationrnPart V: New Developments in Corporate CommunicationrnChapter 12: Leadership and Change CommunicationrnChapter 13: Corporate Social Responsibility (CSR) and Community RelationsrnChapter 14: Social Media and Corporate Communicationrn
Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies.
Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook - practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners.
The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features:
- A new chapter on social media and increased coverage of new media in existing chapters rn
- New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship rn
- Extended focus on media relations, internal communications and leadership and change communication rn
- New full-length and shorter international case studies rn
- Enhanced companion website material including new case studies and video material available on publication at www.sagepub.co.uk/cornelissen4e rn