Über den Autor
Ian Marcouse is a former Chief Examiner for Business Studies for a major awarding body and is an experienced teacher. He is Founding Editor of Business Review magazine and his previous books include The Complete A-Z Business Studies Handbook. The author team for the new edition is: Ian Marcouse, Andrew Gillespie, Malcolm Surridge, Naomi Birchall, Marie Brewer, Andrew Hammond and Nigel Watson.
Starting a business 1 Enterprise and entrepreneurs 2 Identifying business opportunities 3 Building demand and managing supply 4 Protecting business ideas 5 Developing business plans 6 Choosing the right legal structure 7 Location factors for a business start-up 8 Employing people 9 Opportunity cost and trade-offs 10 Economic factors affecting business start-up 11 Assessing business start-up Introduction to finance 12 Introduction to finance 13 Calculating revenue, costs and profit 14 Break-even analysis 15 Cash flow management and forecasting 16 Sources of finance 17 Budgets and budgeting 18 Measuring and increasing profit 19 Cash flow vs profit 20 Managing working capital Introduction to marketing 21 Effective marketing objectives and strategy 22 Market research 23 Understanding markets 24 Niche versus mass marketing 25 Designing an effective marketing mix 26 Product and product differentiation 27 Product life cycle and portfolio analysis 28 Pricing 29 Price elasticity of demand 30 Promotion and place 31 The marketing mix and social trends 32 Marketing and competitiveness Introduction to people in organisations 33 Productivity and performance 34 Motivation in theory 35 Motivation in practice 36 Leadership and management styles 37 Organisational structure 38 Recruitment and training 39 Measuring the effectiveness of the workforce Introduction to managing operations 40 Introduction to operations management 41 Invention, innovation and design 42 Customer service 43 Effective quality management 44 Working with suppliers 45 Stock control 46 Lean management 47 Capacity utilisation and capital intensity 48 Making operational decisions 49 Using technology in operations Corporate objectives and strategies 50 Corporate objectives and strategies 51 Corporate aims, mission and culture 52 Functional objectives and strategy 53 Responsibilities to stakeholders and society Advanced accounting and finance 54 Financial objectives and constraints 55 Income statements (profit and loss accounts) 56 Balance sheets 57 Ratio analysis 58 Limitations of accounts 59 Financial strategies and accounts 60 Investment appraisal 61 Integrated finance Advanced marketing 62 Understanding marketing objectives 63 Analysing markets 64 Measuring and forecasting trends 65 Selecting marketing strategies 66 Developing and implementing marketing plans 67 Integrated marketing Advanced people in organisations 68 Understanding HRM objectives and strategies 69 Workforce planning 70 Flexibility and insecurity 71 Employee participation and team working 72 Effective employer/employee relations 73 Integrated people in organisations Advanced operations management 74 Understanding operational objectives 75 Economies and diseconomies of scale 76 Innovation and research and development 77 Industrial and international location 78 Planning operations (including CPA) 79 Kaizen (continuous improvement) 80 Integrated operations management Advanced external influences 81 Introduction to external influences 82 Impact on firms of economic variables 83 Globalisation and development 84 Impact of government economic policy 85 Government policies affecting business 86 How firms respond to potential and actual changes 87 Business ethics 88 Business and the environment 89 Business and the technological environment 90 Impact of competitive and market structure 91 Changes in ownership and competitive structure 92 China vs India 93 Integrated external influences on business strategy Managing change 94 Causes of and planning for change 95 Organisational culture 96 Making strategic decisions 97 Implementing and managing change 98 Integrated approach to change and the business environment
4th edition. The fresh new design will aid revision and build analysis and evaluation skills, and hundreds of new and updated case studies of business success and failure are included.
The 4th edition of the bestselling, comprehensive A-Level textbook by Ian Marcouse, the leading name in business studies.