Letters That Land Orders; Or, How To Make Letters Sell Goods. INTRODUCTION. IN presenting this work to the public, it is my firm belief that it will be found of inestimable value. On May 15th, 1911 , Mr. Hugh Chalmers wrote me There is no question but what there is need in this country for a book on successful Sales Letters or successful Business Letters. The material for this book is taken directly from my files, and hence reports actualities. It is not merely a retrospective of theories. I have been paid a price for each letter in this book, and have only in most cases substituted fictitious firm names so that my clients will not be flooded with inquiries. The originaIs of any and all of these letters are on file at my office. The aggregate fees for the work here reproduced total many many times the selling price of the book.