This book lays down a marker as to the state of economists' understanding of the National Football League (NFL) by assembling sophisticated, critical surveys of by leading sports economists on major topics associated with the league. The book is divided into four parts. The first three chapters in Part I provide an overview of the business of the NFL from an economist's perspective. Part II is a collection of surveys of the economics of the NFL's most important revenue streams, including media, attendance, and merchandising. The NFL's labor economics is the focus of Part III, with chapters on player and coach labor markets, the draft, and contract structure. Part IV includes essays on competitive balance, gambling, economic impacts of the Super Bowl, behavioral economic issues associated with the league, and antitrust issues. This book will appeal to sports economists, sports management professionals, and policy-makers, and would be useful as a supplementary text for sports economics and management courses as well as a reference text.
Introduction.- Part I The Business of the National Football League.- Chapter 1 Overview of the Economics of the NFL.- Chapter 2 NFL Franchise Values, Locations, and Stadium Economics.- Chapter 3 Revenues and Costs in the NFL.- Part II The NFL's Major Revenue Streams.- Chapter 4 Economics of NFL Attendance.- Chapter 5 Media Economics of the NFL.- Chapter 6 Merchandising NFL Brands and Intellectual Property Rights.- Part III Labor Economics of the NFL.- Chapter 7 Measuring Productivity of NFL Players.- Chapter 8 Wages, Contracts, and the Free Agent Market under the NFL Salary Cap System.- Chapter 9 Economics of the NFL Player Entry Draft System.- Chapter 10 The Market for NFL Coaches and Managers.- Part IV Other Matters.- Chapter 11 Competitive Balance in the NFL.- Chapter 12 Gambling and the NFL.- Chapter 13 Economics of NFL Megaevents.- Chapter 14 Behavioral Economics in the NFL.- Chapter 15 The NFL and Antitrust Law.- Chapter 16 Directions for Future Research and the New CBA.