Chapter 1. Introduction to Health Services Planning - Chapter 2. An Overview of Health Planning Chapter 3. The Social and Health Systems Context for Health Services - Chapter 4. Health Services Demand and Utilization Chapter - 5. The Planning Process - Chapter 6. The Community Assessment Process - Chapter 7. The Planning Audit - Chapter 8. Strategic Planning - Chapter 9. Marketing Planning - Chapter 10. Business Planning - Chapter 11. Research Methods for Health Services Planning - Chapter 12. Information Sources and Data Management - Chapter 13. The Future of Health Services Planning - Glossary - Appendixes - IA A Statewide Planning Initiative - IB Community Health Planning Initiative - IIA A Strategic Planning Case Study - IIB A Case Study in Marketing Planning - IIC A Case Study in Business Planning - Index
-First edition by McGraw-Hill, 1998.
-Textbook for courses on health administration and planning
-Author is fairly well-known in the field.
Provides the reader with an understanding of the key concepts related to the planning process and offers step-by-step guidelines for developing any type of plan for a community, a health system or an organization