Über den Autor
Beverly Ingle founded Resilient By Design, a design strategy and innovation management consultancy based in San Antonio, Texas, where she works with clients from a variety of industries to understand and leverage the design process to create stronger, more profitable businesses. Equally left-brained and right-brained, she is a strategist through and through, and she is passionate about developing strong brands that resonate with local consumers as a means to helping entrepreneurs and local economies succeed.A Fellow among the inaugural cohort of the Leading by Design Fellows Program of the California College of the Arts, Beverly has used the skills she s learned to help companies grow, weather change, and become more profitable anchors in their local communities.
- Introduction to Design Thinking
- The Role of Research in Design Thinking
- Designing Business Strategy
- Designing Live Customer Experiences
- Designing Digital Customer Experiences
- Designing Services and Service Delivery
- Designing Marketing
- Designing for Change
- Designing for Growth
- Case Studies
- Metrics for Design Thinking
- Glossary of Design Thinking Jargon
Having met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results-something that is a must for left-brainers! She has an amazingly refreshing ability to create deep understanding within her audience, and a hands-on, practical approach ensures that the results are manageable and within your grasp.
-Jill Robb, CEO, Ambition Digital; Belfast, United Kingdom
Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses.
Until now, design thinking-a methodology for solving business problems and identifying opportunities-has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere.
Now, thanks to design thinking expert Beverly Ingle, entrepreneurs and small-business owners can make the design thinking playground their own-and on a much smaller budget. Ingle provides the tools entrepreneurs need as well as step-by-step processes that show how to use design thinking methods to transform your business and drive organizational success.
Design Thinking for Entrepreneurs and Small Businesses offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn:
Design Thinking for Entrepreneurs and Small Businesses takes powerful design-thinking tools out of the corporate conference room and puts them into the hands of entrepreneurs and small-business owners to help them design better products, processes, services, and customer experiences.