An experienced leader of a large family holding(Zagross Car Ind.) transfers his managment experiences to his sons (3rd genration) by focusing on 15 main failure secrets of organization and facing strategies which are experienced over 50 years in real work environment. Writer is talking directly to his sons with a soft, simple & fatherly litrature and deterring them to repeat destructive mistakes.
The book has been written when the Zagross holding was trapped in a deadly crisis and the writer is fighting for survival of the companies as the owner.The fine points metioned in the book is result of real experiences of the writer and rarely seen in the academic books. As the writer talking with his 12 & 16 year old sons he has used easy to follow examples and 35 cartoons to make the most complicated managment issues understandable to youngs & empirical managers.