In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company s future: Would you recommend us to a friend? By asking customers this question, you identify detractors, who sully your firm s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.
You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.
In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results.
Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.
Über den Autor
Fred Reichheld is a Director Emeritus of Bain and Company and a Bain Fellow. He is the Author of The Loyalty Effect as well as of influential articles in Harvard Business Review and the Wall Street Journal. His Work has been featured in leading publications including the New York Times, Business Week, the Financial Times, and The Economist
Previously published under title: Ultimate question.