Über den Autor
Vijay Govindarajan received his Ph.D. from Harvard University in 1978. He is the Earl C. Daum 1924 Professor of International Business at the Amos Tuck School of Business Administration at Dartmouth College. Professional credits include Outstanding Teacher of the Year, voted by MBA students during several academic years; and Outstanding Business School Faculty, named by Business Week.
Introduction: How to Make Innovation Happen
Part 1: Organize Build the Team
1: Divide the Labor
2: Build the Dedicated Team
3: Manage the Partnership
Part 2: Plan Run a Disciplined Experiment
4: Formalize the Experiment
5: Break Down the Hypothesis
6: Seek the Truth
Conclusion: Moving on, Moving Up
The authors reveal how to execute an innovation initiative. Regardless of the type of initiative, the crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two.