What principle-driven companies like Whole Foods, Starbucks, REI, The Container Store, and many others are doing to transform capitalism and how to follow their lead.
Über den Autor
John Mackey is co-CEO and cofounder of Whole Foods Market and cofounder of the nonprofit Conscious Capitalism, Inc. He has devoted his life to selling natural and organic foods and to building a better business model. Dr. Rajendra (Raj) Sisodia is cofounder and trustee of Conscious Capitalism, Inc. and professor of marketing at Bentley University. He has authored seven books, including Firms of Endearment.
Whole Foods, Trader Joe's, Wegmans, Costco, The Container Store. Iconic CEO Mackey and professor Sisodia show how such companies are creating a movement that's transforming business.