Strategy and communication consultant Dorie Clark, building off her popular Harvard Business Review article, provides a step-by-step guide to assessing, building, and reinventing your personal brand successfully.
A step-by-step guide to reinventing you
Are you where you want to be professionally?
Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today's competitive job market, it's almost certain that at some point you'll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.
In Reinventing You , branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.
Mixing personal stories with engaging interviews and examples from well-known personalitiesMark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.
The book is a lively read, interspersed with stories and interviews with well-known personalities like Al Gore, Seth Godin and Mark Zuckerberg" The Economic Times
Clark proposes a systematic approach to developing your personal brand." The Huffington Post
"In an increasingly non-linear world, everyone has to reinvent themselves at least once in a major way. Dorie Clark's advice is both brilliant and thorough for those seeking to combine meaning and success today's disrupted world." Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries and co-author of the bestselling True North: Discover Your Authentic Self
First time author, Dorie Clark has hit the ball out of the park with her new book, Reinventing You . So much so, that I couldn't help but send off several e-mails to friends who are a bit lost these days suggesting that they immediately download this book. Actually this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work to make it so." Forbes.com
it's a relevant book for anyone interested in personal branding success." Personal Branding Blog (personalbrandingblog.com)
a valuable guide for anyone seeking to move up in an organization or for charting an entirely new direction." Fort Worth Star-Telegram
If you are in the process of reinventing yourself or feel you need to do something to make yourself stand out, this book is a vital guide well worth picking up and following." Small Business Trends (smallbiztrends.com)
Reinventing You will help you map your path and arrive to a newly-defined you with the skills and image to make your new career a success." 800 CEO READ
ADVANCE PRAISE for Reinventing You :
Len Schlesinger, President, Babson College; former Vice Chairman and COO, Limited Brands; coauthor, Just Start: Take Action, Embrace Uncertainty, Create the Future
Be forewarned . . . you need this book! The good news is that you will love it and can make it the foundation of the next steps of your career and your life."
Bo Burlingham, author, Small Giants: Companies That Choose to Be Great Instead of Big ; Editor at Large, Inc. magazine
At a time when social media have made it more important than ever to manage your reputation wisely, Dorie Clark has put together an essentialand eminently readableguide to doing just that."
Gary Hirshberg, cofounder and Chairman, Stonyfield Farm, Inc.
During my twenty-nine years as CEO, some of my very best hires were people who had reinvented themselves. In this terrific book, Dorie Clark shows how reinvention can be achieved systematically. You will learn how to define the value you bring, as well as how to cultivate and communicate that value to others."
Robert Reich, former US Secretary of Labor
Dorie Clark has important advice for people navigating the turbulent waters of jobs and careers. We're all in the same fix togetherbut today everyone's a free agent, promoting and selling themselves. This book explains why that's necessary and how to do it effectively."
Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School; author, Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy
Insightful and practical, Reinventing You is a modern-day guide to self-discovery in pursuit of career satisfaction and success. Full of illuminating case studies and anecdotes, the book provides valuable advice for anyone just starting out in the workforce, as well as for those in mid-career seeking to build or enhance their reputations or to change direction."
Cathy Benko, Vice Chairman, Deloitte LLP; best-selling author, The Corporate Lattice: Achieving High Performance in the Changing World of Work
As the corporate ladder morphs into a c
Dorie Clark is a marketing strategy consultant and frequent contributor to Harvard Business Review and Forbes . Recognized as a branding expert by the Associated Press, Clark has worked with a diverse range of clients, including Google, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.
A former presidential campaign spokeswoman, Clark is Adjunct Professor of Business Administration at Duke University's Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, and Smith College Executive Education and has guest lectured at universities including Harvard, Georgetown, and the University of Michigan. She is quoted frequently in the international media, including NPR, the BBC, and U.S. News & World Report . She is also a columnist for Mint , India's second-largest business newspaper.
Whether readers are still building their career or are on the road to reinvention, a personal brand is the ticket that will lead to success. Clark provides a step-by-step guide to help people assess, build, and reinvent their personal brands.